B.FUSE BURGERS

BRANDING | ADOBE ILLUSTRATOR | ADOBE PHOTOSHOP

At B.fuse, customers inject flavors like cheese or sauce directly into their burger patties using syringes, transforming each bite into a personalized experience. To break away from conventional branding, an energetic palette of bright green, pink, and blue was utilized, which injects a sense of vibrancy and fun into the brand’s identity. This unique color combination laid the foundation for B.Fuse's standout, unconventional marketing materials, making it an exciting and memorable destination.