HEY GIRL

BRANDING | PACKAGING | ADOBE ILLUSTRATOR

Hey Girl is a makeup removal brand exuding positive vibes and empowered confidence. Created from the challenge of transforming a tea box into a brand, Hey Girl’s design features a wordmark where the "y" connects with the dot of the "i" and a playful kiss icon, embodying simplicity and feminine energy. This project pushed me to focus on key details like dielines, ingredients, and barcodes, while using a sleek red and off-white palette.